Set up by Yibi Hu and Joe Marshall in 2009, M-I-E is a creative studio specialising in great thinking that can then be turned into great experiences.

The aim was to form a studio that could not only realise a vision to the highest possible level but also produce ideas and stories to that same level. We generate our content using progressive and innovative techniques, working in 2D, 3D, live action, and stop motion, as well as turning our talents to illustration, experiential events and fine art whenever possible. Working as a collective, we encourage all our team to get involved in ideas and are always trying to develop and nurture our talent pool.

We don’t just make things look beautiful, we attach thought, consideration and ideas to everything we do and most importantly, we have fun.