CLOSE UP TOOTHPASTE'KISS'
We won a three way pitch to direct and produce a viral for the toothpaste brand Close Up. The script was not what you would expect from toothpaste marketing and allowed us to explore an exciting (and quite abstract) visual route, using the brands core colours of red and blue.
DIRECTOR & PRODUCER: M-I-E
COMPOSITING: Time Based Arts
3D ANIMATION: Simon Russell, Peter Dobes, Martin B Aggerholm, Rafael Jimenez
RIGGING: Rafael Jimenez
FLASH ANIMATION: Yukai Du, Nuno Neves, Elisa Ciocca
To create this piece we utilised a mix of different animation techniques. The characters themselves were created and animated in 3D but were combined with cell animated effects and traditional hand-drawn textures to give the piece a painterly and fluid feel. We used a strict colour scheme of red and blue to tie the piece together and to help the viewer easily identify the boy and girl.